Top 5 Personalization Apps in New Zealand for Q2 2022: Unified Platform Analysis

In the second quarter of 2022, the top 5 personalization apps in New Zealand showcased varied performance trends across downloads, revenue, and active users. Here’s a closer look at how each app fared based on Sensor Tower data.

Email Home - Email Homescreen displayed a dynamic trend in weekly downloads, peaking at 3.7K in mid-May before gradually declining to 483 by the end of June. The app’s weekly revenue saw a significant surge, reaching approximately $117 in mid-June. Active users also increased dramatically, peaking at 7.7K in late May before tapering off to 4.8K by the end of the quarter.

Messenger Home - SMS Launcher experienced a steady rise in weekly downloads, with a high of 2.1K in late May. Revenue showed a notable increase, peaking at around $66 in mid-June. Active user numbers were robust, rising steadily to 7.1K in early June and maintaining around 6.5K towards the end of the quarter.

Weather Home & Radar Launcher saw a sharp increase in weekly downloads, reaching 1.7K in early June. Active users followed a similar trajectory, peaking at 1.6K in mid-June before slightly dropping to 1.4K by the end of June.

Battle Royale Chapter 5 Mobile maintained a consistent download rate, averaging around 450 downloads per week throughout the quarter. Active users remained relatively stable, with a slight increase from 193 in late March to 310 in late April, followed by a gradual decline to 219 by the end of June.

Zedge™ Wallpapers & Ringtones showed steady weekly downloads, ranging between 550 and 730. The app’s weekly revenue was fairly stable, peaking at $251 in mid-April. Active users hovered around the 3K mark, with minor fluctuations throughout the quarter.

For more detailed insights and comprehensive data, visit Sensor Tower.